How Much Do Copywriters Really Take To The Bank?

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How Much Do Copywriters Really Take To The Bank?

Well, there's no specific answer to this that covers all copywriters for rather obvious reasons. They work in different capacities, niches, and they all bear varying levels of experience. For someone to come out with a single number for all is highly inaccurate, and, at best, a gross minimization and lack of appreciation for the diversity these writers bear. Before even looking at the figures, you should know that there are different types of copywriters and that they work at different levels or scales. Some make ridiculously large sums of money, while others just make regular figures, that most will agree are still decent by all standards.

Agency copywriters are found in most

Agency copywriters are found in most marketing firms, and they play a key role in refining advertisement delivery. These writers get paid in different ways too because they work for varying periods, and they have different deadlines. Some of these professional writers are paid by the hour while others are on a monthly, or annual rates. Senior copywriters receive salaries that range between $10000 to $140000 per year whereas ordinary copywriters in such institution such as Havas Health and Integer Group receive between $10000 to $90000 per year for services rendered. The hourly rates for major companies like Fathom, Aquent, and Golden Hippo Media range between $9 to $40 on the higher end for very experienced members. Hourly rates are mostly reserved for junior members of copywriting agencies because they still have to make a name for themselves before being offered the big bucks.

How Much Do Copywriters Really Take To The Bank?

The other group of professional writers that make part of this case study is the freelance category. It is quite difficult to know the actual salaries of this lot because most of their claims are based on self-admission. These people are scattered all over, and most of them only report of the days they made the most money while intentionally leaving out the low seasons. This random admission of data makes it very hard to determine with certainty how credible freelancers' information may be. If there's a lot that can make the most money among the above-mentioned categories, then it is the freelancers.

Freelance copywriting means that you get to choose your rate of payment, and how much you want per job. You get to make any amount of money that comes to you directly unlike corporate writers that have to wait till their payment is approved by their bosses on the 5th floor. In most cases, the corporate ones started their writing journey as freelancers, where they built their brands, and earned bragging rights in the industry. Other marketing agencies get overwhelmed by the backlog of work they have to do, they end up paying freelancers to help them ease off the pressure.

As you can see, writing is not the joyless cash grab that people think it is, and even the lowest-ranking members of its workforce still bag reasonable amounts. Being a senior writer takes years of experience but the rewards are worth the hustle. Getting to that point where you make over $100000 is the goal, despite the many challenges on the way up, never sell your brand short. Always aspire to improve your skills, and the attention you desire will eventually be given to you.

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