How to do keyword research for a website.

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How to do keyword research for a website.

Keyword research is a process that involves the optimisation of the Google search engine by looking for keywords mostly keyed in by users when they are using the internet. Once they have found a niche keyword to use, then they can build keywords from this niche. This process of keyword research is important for it increases the chance for you to have traffic on your website. Looking for keywords to use, is the first step to ranking well in the search engine for the internet. Keywords are an important factor that leads to traffic in your website if the keywords are chosen carefully. A wrong choice of keywords may lead to serious consequences for your work.

These conditions to be followed when doing a keyword research for a website include:

After coming up with the topics

Making a list of the things you consider important and relevant in the business so you can talk and expound on them. When you are looking for keywords to use on the website, you must first consider what major topics you are going to cover. This is so that you can look for the most appropriate keywords to use when coming up with the structure of the website. Identifying the important areas you are going to cover is important because you can narrow down to specific keywords and not a general figure. Being specific makes it easy for you to look for better keywords. Therefore, this allows you to have better chance for you to make a suitable website that will attract traffic to your website.

After coming up with the topics to be majored on, fill the topics with appropriate keywords. This is so that you can rank well in the Google search engine. You should look for keywords for each topic and make sure that the keywords fit in naturally in the topic's content. This is because if Google notice that the keywords do not fit in with the content, then this attracts penalty from Google. Therefore, you should be careful and make sure that the keywords fit in naturally with the rest of the content.



Research on the related search terms that are frequently keyed in by users in the search engine. This can be done by simply going to your internet search engine and keying in the word you are opting to use as a keyword. Then, you should look at the suggested keywords shown by the search engine. You should take record of the top most considered keywords and consider using them as your keywords, but in a more modified manner so that you can be at the top of the search engine.

Always be careful when choosing head terms and also the long-tail keywords to ensure you make a perfect combination. If you choose the head and tail keywords correctly, chances that you get more consideration by the search engine are high. Head keywords are usually much more general while tail keywords are more specific. Example of a head term is 'blogging' while an example of a long-tail keyword is 'advantages of blogging'.

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