Reasonable Rate For Freelance Copywriters

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Reasonable Rate For Freelance Copywriters

Freelance copywriters are competent individuals who write a copy that is designed to prompt a particular action from the readers. This might involve a subscription to a certain service or purchasing an online product explained in the written copy. A major concern raised, especially from the upcoming copywriters was based on the reasonable rate for freelance copywriters. It is worth noting that there is no fixed rate for all copywriters, rather, pricing depends on several variables as discussed below.

The experience of the freelance copywriters in a particular niche is key in determining the rate of the writer's services. Beginners with little or no experience are paid less than the experts of at least 10 years in the same niche. For instance, beginners do value their services at an average of $10 to $20 per hour whereas the experts rate at an average of $90 to $125 per article. Based on per-word rate, beginners often ask a fee ranging between $1 to $25 for articles having 100 words as compared to the highly experienced ones who price an average of $90 for articles containing 100 words. Notably, the quality of work delivered differentiates their rate, with experienced writers producing high-quality copy compared to the less experienced ones.

Time taken to complete a task

Additionally, the writer's rate depends on the types of freelance work. Basically, the work which requires intensive research pays higher than the one obtained easily from other web pages. Blogging, SEO writing, and other online tasks often have the lowest rates of between $20 to $50 per 100 - word articles. On the other hand, newspaper writing, social media work, as well as market-related writings, offer higher rates related to the general online copywriting. A task requiring a specific skill set such as medical, financial, fitness, and scientific writing, pay $2 per word due to their complexity level. Therefore, if you are aspiring to be a competent copywriter, it is advisable to be well acquainted with a certain area of expertise.

Time taken to complete a task matters a lot in determining the rate of freelance copywriters. There are certain projects such as creating ebooks and long-form articles which might take at least a week to be completed because of revision, editing as well as the research needed. Often, a flat rate of $15 to $50 per working hour is considered reasonable for such projects. Many less skilled copywriters misinterpret working hours to mean the only time they are actually composing the given task. It is worth noting that the working hour rate includes time spent on research as well as conducting surveys.

The structure of the work can

In the recent past, there has been an emergence of copywriting brokers like Upwork, Copify, and Workana. They basically link their client, an individual who posts a certain undertaking, to a potential copywriter. The main benefit of these brokers is that they guarantee the writers, especially the beginners, copywriting jobs. However, most brokers pay their writers cheaply regardless of the writer's experience level. Having said that, it is prudent as a freelance copywriter, to start your website where you can showcase your skills and attract clients that are ready to pay for your worth.

The structure of the work can also be used as a measure of a freelance copywriter's rate. It includes pay per hour, pays per word, and pay per project bases. In most cases, the pay per hour structure is used by copywriters to set their price. For example, those with little or no experience may charge $8 per hour whereas the most experienced ones may charge at least $50 per hour. Basing on pay per word structure, the less experienced ones may often charge below $1 per word as compared to the experts who charge at least $5 per word. Lastly, the beginner might set a price of $20 for a project containing 1000 words whereas the expert might charge a whopping rate of between $100 to $500 for a similar project with an equal number of words.

The client's budget is also an

There is a scenario where a client wants the turn around time of a certain task to be as short as possible. This is a special case that requires higher pricing by the copywriter. The reason for setting higher rates is that the freelance copywriter will have to reschedule other important duties to give the project at hand unwavering attention. That said, an article may be charged double the normal fee due to its urgency. For instance, an article that was supposed to be priced at $100 for 12 hours needs to be charged $200 if it is to be completed within 6 hours.

The client's budget is also an essential factor when setting a reasonable rate for freelance copywriters. It is important to figure out the nature of the clients in terms of their capabilities in payment. Are they financially successful businesses or simply a sprouting business? It would be unreasonable to price large enterprises cheaply and overcharge the small businesses to write their copy. Again, when clients approach a copywriter, chances are that they might be priced heavily compared to when the copywriter approaches the client for tasks. Basically, it means that you have a good reputation coupled with outstanding skills if a client approaches you. You, therefore, need to select a suitable fee that comfortably satisfies both of you.

Reasonable Rate For Freelance Copywriters

Similarly, the geographical location of the client is key in setting the price of a freelance copywriter. Take, for example, clients who live in highly commercialized cities and the other clients who reside in remote areas. Definitely, if the two of them need a copy from a freelance writer, the former will have to pay more than the latter.

To summarize, the reasonable rate for freelance copywriters solely depends on factors such as the writer's expertise, turn around time, and experience as discussed above. That said, it is up to the copywriters to decide the rate based on the structure of the work, as long as both parties are contented. This is so because freelance copywriters have the utmost freedom of setting their fee that reflects their understanding in a particular field.

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